Is your protein powder?
MUSCLE GROWTH AND MAINTENANCE ONLY OCCURS AFTER YOUR BODY CONVERTS PROTEIN INTO NITROGEN AND A SPECIFIC CELLULAR RESPONSE IS IGNITED BY THE LEUCINE THE PROTEIN CONTAINS.
THE QUALITY OF THIS RESPONSE DEPENDS ON THE LEUCINE'S INTEGRITY. WHEY IS REFINED INTO PROTEIN POWDER USING 1 OF 3 PROCESSES: 1.HEAT 2.CHEMICALS 3.COLD FILTERING LEUCINE'S INTEGRITY IN HEAT AND CHEMICALLY PROCESSED PROTEIN POWDERS IS DEGRADED.
LEUCINE'S INTEGRITY IN COLD FILTERED PROTEIN POWDER ISN'T DEGRADED INSURING COMPLETE IGNITINTION OF THIS CELLULAR RESPONSE REQUIRED FOR OPTIMAL MUSCLE GROWTH AND MAINTENANCE.
ALL MAX MUSCLE PROTEIN POWDER IS COLD FILTERED!
Why you don't get 30 grams of protein in most 30 gram scoops.
THERE ARE DIFFERENT LEVELS OF WHEY PROTEIN CONCENTRATE RESULTING FROM THESE PROCESSES RANGING IN GRADES FROM WPC 35 UP TO WPC 90. THESE NUMBERS ROUGHLY REFLECT THE AMOUNT OF PROTEIN YOUR BODY IS CONVERTING INTO NITROGEN. IF YOU EVER WONDERED WHY PROTEIN CAN BE SO CHEAP AT CERTAIN PLACES THE ANSWER IS BECAUSE IT IS CHEAP. UNFORTUNATELY MANY WELL KNOWN AND MORE EXPENSIVE BRANDS AREN'T COLD PROCESSED OR CONTAIN LOWER GRADES OF WPC AS WELL. OUR PROTEIN POWDERS ARE COLD PROCESSESSED CONTAINING WPC GRADES OF 80 OR HIGHER PROTEIN POWDERS AREN'T REQUIRED TO LIST THE WPC GRADE THEY CONTAIN!